Broadcast and Engagement

Reach the right customers at the moments that matter

Build targeted customer segments, send one-time broadcasts through familiar channels, and automate thoughtful follow-ups up to the moments that bring customers back.

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Reach the right customers at the moments that matter | EasyStore

Stay relevant without sending every message manually

Without connected engagement tools

  • Customer lists are prepared again for every campaign
  • The same promotion is sent to customers with different needs
  • Birthdays, expiring rewards, and follow-ups are easy to miss
  • Message activity is managed across separate workflows

With EasyStore Broadcast & Engagement

  • Build reusable customer segments for more focused campaigns
  • Send one-time broadcasts to selected recipients
  • Automate messages around customer, purchase, and loyalty activities
  • Review broadcast status and message history in EasyStore

How EasyStore Broadcast & Engagement helps

  • Build the audience segment your message is for | EasyStore
    Build the audience segment your message is for

    Use customer behaviour, spending, attributes, and multiple conditions to create a more relevant audience for each campaign.

    • Customer segmentation
    • Behaviour, spending, and customer attributes
    • Multi-condition segments
  • Send relevant messages from one place | EasyStore
    Send relevant messages from one place

    Select recipients, prepare your message, and broadcast through connected channels available to each customer.

    • Broadcast via WhatsApp, Messenger, and Email
    • Personalised message fields
    • Message preview, status, and history
  • Automate follow-ups for moments that matter | EasyStore
    Automate follow-ups for moments that matter

    Set up automations for events such as a new sign-up, birthday, first purchase, order follow-up, or abandoned cart, so the right message reaches customers at the right time.

    • Event-based engagement messages
    • Editable email and messaging content
    • Control which engagement events are on or off

See one customer segment become a ready-to-send campaign

Watch how a saved segment flows into a broadcast and into automated follow-ups.

Messages you can plan around customer moments

  • Introduce what is new to relevant audiences | EasyStore
    Product launch
    Introduce what is new to relevant audiences

    Select the customer group most likely to care, then send a focused launch announcement through an available channel.

  • Help new customers feel recognised from the start | EasyStore
    Welcome
    Help new customers feel recognised from the start

    Automatically welcome new sign-ups with a message and, when configured, eligible points or a voucher.

  • Show up for birthdays and reward milestones | EasyStore
    Loyalty
    Show up for birthdays and reward milestones

    Send thoughtful messages for birthday months, expiring points or vouchers, and membership events.

  • Reconnect when a customer has gone quiet | EasyStore
    Win back
    Reconnect when a customer has gone quiet

    Use an inactive-customer engagement event or a selected audience to send a timely reminder.

Frequently asked questions

  • Does Broadcast & Engagement work across POS and online store?

    Yes. Purchase activity from POS and online orders matches to the same customer profile, so the segments you broadcast to reflect the full shopping history, not just one channel.

  • Can I send a segment straight into a broadcast?

    Yes. A saved customer segment can be used as the recipient list for a one-time broadcast through a connected channel available to those customers.

  • Which channels can I broadcast through?

    Current documentation lists WhatsApp, Messenger, and Email. The channels available for each customer depend on how they can be reached and on your connected setup.

  • What is the difference between a broadcast and an automation?

    A broadcast is a one-time message you send to a selected audience. An automation sends a message automatically when an event happens, such as a new sign-up, a birthday, or an abandoned cart.

  • Can I personalise the messages?

    Yes. Messages support personalised fields such as the customer name, and the email and messaging content for automated events can be edited before they go out.

  • Do I need to import my existing customer data, or does this build automatically?

    Customer profiles build from orders and activity across your connected channels. Existing customer data can also be imported so segments and engagement have history to work with.

  • Is Broadcast & Engagement available on every EasyStore plan?

    Availability and any channel-specific requirements should be checked against the current Malaysia pricing and connection setup before publication.
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