Customer Insights

Turn customer behaviour into your next best campaign

Unify purchases from every channel, identify top customers in those quietly leaving, and launch more relevant campaigns from one customer view.

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Turn customer behaviour into your next best campaign | EasyStore

Be confident in your next campaign decisions

Without Customer Insights

  • Online and in-store activity sit in separate records
  • Teams manually filter spreadsheets for each campaign
  • Every customer receives the same promotion
  • Slowing purchase activity is easy to miss

With EasyStore Customer Insights

  • See purchase activity in one customer profile
  • Build reusable customer segments
  • Match each audience with a more relevant campaign
  • Identify customers whose purchase activity is slowing

How EasyStore Customer Insights help

  • Understand each customer in one profile | EasyStore
    Understand each customer in one profile

    See purchase activity in one place so your team can understand the relationship before taking action.

    • Unified online and POS history
    • RFM and customer value signals
    • Custom attributes and tags
  • Find the most relevant customers for each campaign | EasyStore
    Find the most relevant customers for each campaign

    Start with ready-made segments or combine purchase behaviour, spending, value, and location to create your own audience.

    • Ready-to-target customer segments
    • Flexible audience conditions
    • Location-based targeting
  • Turn each audience into a relevant campaign | EasyStore
    Turn each audience into a relevant campaign

    Move to the right engagement channel and messaging based on stopping preferences and how recently they bought.

    • Broadcast to selected customers
    • Personalised engagement
    • Performance reporting

See how purchase activity becomes a campaign-ready audience

Watch how a customer profile and a segment turn into a relevant, ready-to-send campaign.

Campaigns you can build from customer behaviour

  • Re-engage regular customers who are buying less often | EasyStore
    Retention
    Re-engage regular customers who are buying less often

    Send reminders to regular customers whose purchase frequency is slowing, then reach them before your brand becomes an afterthought.

  • Recognise and reward your highest-value customers | EasyStore
    Loyalty
    Recognise and reward your highest-value customers

    Create a VIP audience for early access, loyalty rewards, and exclusive launches.

  • Build an audience segment around the customer you have in mind | EasyStore
    Custom audience
    Build an audience segment around the customer you have in mind

    Combine purchase history, location, lifecycle stage, tags, and attributes in a new segment.

  • Invite nearby customers to your new outlet or upcoming pop-up | EasyStore
    Location-based segment
    Invite nearby customers to your new outlet or upcoming pop-up

    Build a location-based audience for local events, outlet openings, or a new outlet opening.

Frequently asked questions

  • Does Customer Insights work across POS and online store?

    Yes. Purchase activity from POS and online orders matches to the same customer profile, so segments reflect the full shopping history, not just one channel.

  • What is RFM scoring and how is it calculated?

    RFM groups customers by how recently they bought (Recency), how often they buy (Frequency), and how much they spend (Monetary). EasyStore uses order activity to place customers into these groups so you can act on them as segments.

  • Can I send a segment straight into a WhatsApp broadcast?

    Yes. A saved segment can be used as the recipient list for a broadcast through a connected channel available to those customers.

  • Is this available on every EasyStore plan?

    Availability and plan coverage should be checked against the current Malaysia pricing table before publication.

  • How does EasyStore know two orders are from the same customer?

    Orders are matched to a single customer profile using identifying details captured at checkout and in-store, so activity from different channels builds one history.

  • Do I need to import my existing customer data, or does this build automatically?

    Customer profiles build automatically from orders and activity across your connected channels. Existing customer data can also be imported so segments have history to work with from the start.