Customer Loyalty

Make every return feel recognised and rewarding

Give customers one membership for every way they shop, with points, discounts, membership tiers, and rewards they can access online, in-store, and through the Shopping App.

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Make every return feel recognised and rewarding | EasyStore

Build a loyalty experience customers can understand and use

Without connected customer loyalty

  • Customers may be recognised differently online and in-store
  • Points and rewards are easy to forget when their value is unclear
  • Membership tiers exist without a visible reason or progress
  • Teams cannot easily see which customer behaviours deserve attention

With EasyStore Unified Loyalty

  • Recognise members through one connected customer account
  • Let customers earn and redeem points, discounts, and eligible rewards
  • Show each tier’s benefits and progress towards the next level
  • Use customer and shopping behaviour insights to guide the next loyalty move

How EasyStore Unified Loyalty helps

  • Recognise members wherever they shop | EasyStore
    Recognise members wherever they shop

    Give customers one membership identity across online store, retail checkout, and Shopping App so their activity and rewards stay connected.

    • Online, in-store, and app recognition
    • Phone number and OTP member login
    • Unified customer profile and purchase history
  • Reward every return in a way customers value | EasyStore
    Reward every return in a way customers value

    Let members earn points and redeem them for checkout discounts or eligible vouchers. Offer members-only discounts and eligible rewards for different tiers.

    • Points for purchases, sign-ups, and birthdays
    • Checkout redemption and reward vouchers
    • Member and tier-exclusive discounts
  • Give loyal customers something to progress towards | EasyStore
    Give loyal customers something to progress towards

    Create membership tiers with different benefits and spending conditions. Let eligible customers move up as their spending grows, and keep tier renewal rules clear.

    • Multiple membership tiers
    • Cumulative or single-purchase upgrade conditions
    • Tier-specific points and discounts

See one purchase continue into the next rewarding moment

Watch how a paid purchase earns points and returns as a reward the customer can redeem.

Customer loyalty journeys you can build around every visit

  • Welcome every new member with a reward they can use | EasyStore
    Welcome new members
    Welcome every new member with a reward they can use

    Let new customers join as members with points, an eligible voucher, a discount, or a clearly explained member benefit.

  • Let every paid purchase earn points towards their next reward | EasyStore
    Reward everyday purchases
    Let every paid purchase earn points towards their next reward

    Give members points on eligible purchases at checkout so the reward is available at redemption time.

  • Give higher-tier members better rewards for their loyalty | EasyStore
    Recognise higher-tier members
    Give higher-tier members better rewards for their loyalty

    Offer higher tiers their own earning rates, redemption rates, discounts, and benefits once the relevant spending conditions are reached.

  • Find members who may need a reason to return | EasyStore
    Bring members back
    Find members who may need a reason to return

    Use recency, purchase frequency, and spending to distinguish recent buyers, top customers, and members who have not returned lately, then turn the relevant group into a segment for a targeted reward or reminder.

Frequently asked questions

  • Can customers use the same membership online and in-store?

    Yes. Membership is tied to one customer account, so a member is recognised across the online store, retail checkout, and Shopping App, and their points and history stay connected.

  • How do customers log in to their membership?

    Current documentation supports member login by phone number with an OTP, so customers can identify themselves at checkout without a separate password.

  • How are points earned and redeemed?

    Members can earn points on eligible activities such as purchases, sign-ups, and birthdays, and redeem them for checkout discounts or eligible reward vouchers. Earning and redemption rates can be configured.

  • How do membership tiers work?

    You can create multiple tiers with their own benefits, and set whether customers move up based on cumulative spending or a single-purchase condition. Each tier can carry its own points and discount rules.

  • Do points, vouchers, or tiers expire?

    Expiry and renewal behaviour depends on how you configure them. Confirm the current points expiry and tier renewal rules against the Help Center before publishing specific claims.

  • Can I import my existing members and their points?

    Existing customer data can be imported so members and their history are available from the start. Confirm supported fields and any points-balance import steps in the current documentation.

  • Is Unified Loyalty available on every EasyStore plan?

    Availability and plan coverage should be checked against the current Malaysia pricing table before publication.